BRANDING & integrated campaigns

In today’s advertising environment, branding has to consider a company’s values, not just its products and services. I love the challenge of making a brand look and feel both consistent and fresh across multiple platforms — and staying successfully relatable to diverse audiences, no matter how broad or how narrow — while keeping its integrity intact.

Above: The Argonaut Building – branding & marketing campaign

art direction & graphic DESIGN

I believe that good marketing should engage, communicate, educate, and (ultimately) persuade. To do this successfully, design must be properly art directed, which means taking into account more than just good looks. The message itself, who it’s coming from, and to whom it’s talking all have to be carefully considered and appropriately focused.

Above: JPMorgan Chase – recruitment brochure