fetch! magazine
Fetch! magazine, a glossy, consumer pet health quarterly, delivered veterinary-approved advice and information to Petplan Pet Insurance’s target audience in a reader-friendly format. Included free with every policy, the publication was both an ideal vehicle for original content and a tangible reminder of brand value that was unique to the industry. Distributed nationwide, it was also available for purchase at Barnes & Nobles or by subscription. Before being discontinued in 2017, it was the most popular consumer pet health publication in North America, with a total readership of over 450,000. || Creative direction for editorial & digital design. Co-concept, creative/photo direction & styling for cover shoots (cover photography by Peter Olson).
Awards: Communicator Awards: Gold Award of Excellence (Consumer Magazine); American Business Awards: Gold Stevie (Best Print Publication); VETTY Awards: Silver
Top cover: The “Scratch & Sniff” issue’s masthead featured a real scratch & sniff sticker
Below: Sample feature story opening spreads
Issue bulletin email
Facebook animated teaser
All cover shoots were concepted, styled, prop-sourced, and shot in-house
Content from the magazine was repurposed for digital use on the Petplan website and social media pages
Content from the magazine was also utilized in targeted emails
Media kit for advertisers & brand partners — I also handled advertising sales for the magazine