CREATIVE DIRECTION and STRATEGY
Creative direction for brands that people (and their pets) trust.
I’ve spent 15+ years telling brand stories in the animal health space, from pet insurance to rescues to veterinary advertising, because work that helps people care for the animals they love deserves to be done well. Currently I’m an AVP, Creative, at Circa Healthcare.
BRANDING & integrated campaigns
In today’s advertising environment, branding has to consider a company’s values, not just its products and services. I love the challenge of making a brand look and feel both consistent and fresh across multiple platforms — and staying successfully relatable to diverse audiences, no matter how broad or how narrow — while keeping its integrity intact.
Above: The Argonaut Building – branding & marketing campaign
art direction & graphic DESIGN
I believe that good marketing should engage, communicate, educate, and (ultimately) persuade. To do this successfully, design must be properly art directed, which means taking into account more than just good looks. The message itself, who it’s coming from, and to whom it’s talking all have to be carefully considered and appropriately focused.
Above: JPMorgan Chase – recruitment brochure
MARKETING & CREATIVE DIRECTION
My B2B and B2C marketing projects and integrated campaigns have helped my clients achieve both short-term marketing goals and long-term business objectives. I’m a firm believer in research, timely planning, strategic content development, and targeted audiences. I think before I design (although not always before I put pen to paper!).
Above: Petplan Pet Insurance – annual calendars & marketing collateral