signature restaurants identity system / The plaza

The Philadelphia-based Signature Restaurants Group operated several dining establishments which ranged widely in style and cuisine, from American corporate casual (georges’) to very high-end (Le Bec-Fin, a 5-star French restaurant). They were in need of a sophisticated but approachable business stationery system that visually linked their various restaurants, whose individual identities were already established. At the same time, they added an outdoor café, The Plaza, which needed a logo, a menu, and packaging. || Concept, art direction, design, & production.