petplan calendars

Each year, Petplan Pet Insurance produced a themed wall calendar that showcased policyholder pets and provided monthly pet wellness tips, which was mailed out with the holiday issue of fetch! magazine. The calendar’s theme, design, and content were extended into additional printed & digital collateral for Petplan’s B2B and D2C audiences, such as monthly digital wallpapers for consumers and office calendar mats for veterinary clinics. The free calendars provided both policyholders and veterinary clinics with a daily, tangible reminder of Petplan’s benefits. || Co-concept of themes & collateral; art direction & styling for photoshoots; creative direction for campaign components.