PJM annual reports
PJM Interconnection operates and manages the electricity grid in 13 states and the District of Columbia, ensuring reliability and a competitive wholesale market for more than 65 million people. Their annual reports provide market and performance data to their independent Board, stakeholders, and the general public. Each report was concepted by a 2-person art direction team working closely with a copywriter to develop an overarching theme, and required the planning, art directing, and overseeing of multiple photoshoots.
A vellum cover overlay set the tone for the 2006 Report’s theme, “A Clear Focus.” || Design concept, art & photo direction, design, & production.
2008 Annual Report
The 2008 Annual Report highlighted the prefix “re” to indicate the organization’s attention to detail in their commitment to safety, reliability, and security. || Co-concept & design.
