the argonaut building

I served as lead Senior Art Director and designer on the team that created a multi-faceted campaign from the ground up, to brand and launch the newly available retail and commercial space of the century-old landmark Argonaut Building in midtown Manhattan. We won the pitch with the logo and ads, then developed the broker campaign and web assets. || Co-concept, art direction, design, & production.

The logo graphic was based on an original architectural detail from the building’s façade (seen in the ads, below).

The logo graphic was based on an original architectural detail from the building’s façade (seen in the ads, below).

Broker ads (series of 3 produced)

Broker ads (series of 3 produced)

 
 
Retail space ads (series of 3 produced)

Retail space ads (series of 3 produced)

Oversized 16-page brochure in custom envelope (metallic foil stamping on cover)

Leasing website

Leasing website

Direct Mail to brokers (series of 3 mailers produced)

Direct Mail to brokers (series of 3 mailers produced)

 
 
Argonaut-DM_inside.jpg
Broker marketing event invitation & promotional keychain

Broker marketing event invitation & promotional keychain

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Petplan Pet Insurance Identity (digital)

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Petplan Pet Insurance Identity (print & environment)