the argonaut building
I served as lead Senior Art Director and designer on the team that created a multi-faceted campaign from the ground up, to brand and launch the newly available retail and commercial space of the century-old landmark Argonaut Building in midtown Manhattan. We won the pitch with the logo and ads, then developed the broker campaign and web assets. || Co-concept, art direction, design, & production.
The logo graphic was based on an original architectural detail from the building’s façade (seen in the ads, below).
Broker ads (series of 3 produced)
Retail space ads (series of 3 produced)
Oversized 16-page brochure in custom envelope (metallic foil stamping on cover)
Leasing website
Direct Mail to brokers (series of 3 mailers produced)
Broker marketing event invitation & promotional keychain