tournament of tails challenge

A conceptual nod to March Madness, the Tournament of Tails Facebook challenge was designed to increase Petplan Pet Insurance’s brand recognition while spreading awareness of, and encouraging fundraising for, 32 animal rescues & shelters across the U.S. Started in 2014, it was successful enough to become an annual tradition. Within three weeks of launch in 2016, #tournamentoftails had generated over 2.5M impressions on Twitter and Instagram (and nine out of the 32 pet "players" had been adopted!). || Co-concept, creative direction, & art direction for UX & UI design.

Awards: Communicator Awards: Gold Award of Excellence (Online Content Marketing); Davey Awards: Silver (Website); VETTY Awards: Silver; American Business Awards: Bronze Stevie (Online Marketing Campaign)