Petplan Pet Insurance
(print & environment)
While I was Creative Director at Petplan Pet Insurance, we revamped our brand identity and all our marketing materials to convey a warmer, friendlier, fresher look & feel. We also developed our mission, vision, and values, which we incorporated into a booklet showcasing our new company headquarters. For the office space, we utilized brand graphics and design elements combined with original photography to create an engaging, comfortable, and productive workspace that reflected the Petplan aesthetic and brand philosophy. || Collateral: Concept & creative direction. Office space & graphics: Co-concept & creative direction (interiors production by D2 Branding, LLC); Photoshoot: Creative direction & styling (photography by Peter Olson).
Booklet Awards: Communicator Awards: Gold Award of Excellence (Corporate Identity); Davey Awards: Gold (Corporate Identity)
2-sided business card (diecut, 2C + spot varnish)
Stationery set included 2-sided letterhead
4 combinations of letterheads and envelopes were designed to complement each other
Double-pocket marketing folder with capacity (die-cut & spot varnish), built to accommodate copies of fetch! magazine
Mission, Vision, Values booklet (48pp, perfect-bound, spot varnish throughout)
Above: Spreads from the booklet
Below: Sample wall graphics for the Petplan office, shown as architectural plans and photographed after installation
